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The question is addressed to prospective sponsors of BPM projects, i.e. top managers and/or business owners. Unfortunately I don’t expect there are many of them reading this blog so we’ll hardly get the answer.

The question arose after another meeting with a prospect customer led by young, ambitious and most importantly, knowledgeable manager. Isn’t it great? I’m happy to meet an educated top manager who doesn’t need a story about business processes and BPM.

Yet there is a problem: the leaders of this type tend to specify a solution rather than a business issue. We expect to be called to deal with a problem and propose a solution, but it turns out that they consider us as “programmers”.

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